Pokolbin is the centre of the famous Lower Hunter Valley wine region in New South Wales. It is a rural locality rather than a town or village. It is located between the towns of Cessnock and Branxton.
There are dozens of wineries, ranging from large multi-nationals to small family run operations. Much of the rolling countryside around Pokolbin is under vine with the traditional varieties Shiraz and Semillion still dominating but extensive plantings of Chardonnay, Cabernet Sauvignon and the occasional plot of Pinot Noir can be seen.
There is a vast array of accommodation in the area due to the wine industry and Pokolbins' proximity to Sydney (approximately 160 kilometres north). There are country resorts, golfing resorts, motels and guest houses and hostels. There are many excellent quality restaurants where visitors can eat well and try local wines.